Creating a Mountain of Referrals | Brokers Round Table

In this conversation, we will explore the key strategies and tactics for creating a thriving referral-based business in commercial real estate. The panel will share their wealth of experience and knowledge on defining your unique value proposition, establishing credibility and expertise in your market, and delivering exceptional client service that generates significant referral opportunities. By the end of the discussion, you will have a deep understanding of how to identify and prioritize key referral sources, nurture these relationships effectively, and implement proven referral systems to track and measure your success.

Adam Williams: https://www.legacycre.com/team/adam-williams/

Chad Griffiths: https://www.naiglobal.com/agents/chad-griffiths,%20mba,%20sior/

Jesse Fragale: https://www.avisonyoung.com/professionals/-/ayp/view/jesse-fragale/in/toronto

Key Takeaways:

• Specialize and become an expert in a specific niche of commercial real estate to attract referrals and build credibility.

• Build strong relationships and provide excellent service to clients - this will lead to more referrals.

• Ask for referrals directly, especially after completing a job well. Offer referral fees to incentivize others to send you business.

• Leverage relationships with residential real estate agents, as they can be a great source of referrals for commercial brokers.

• Use a CRM to track referrals and stay organized. Customize it to your needs and team.

• Consider starting your commercial real estate career as part of a team rather than solo to build credibility and leverage others' expertise.

Check out CRE Central: www.crecentral.com

About Your Host:

Tyler Cauble, Founder & President of The Cauble Group, is a commercial real estate developer and investor based in East Nashville. He’s the best selling author of Open for Business: The Insider’s Guide to Leasing Commercial Real Estate and has focused his career on serving commercial real estate investors.

Episode Transcript:

0:00

Are you looking to take the next step toward investing in commercial real estate but don't know where to go? Series central offers a comprehensive education and coaching platform designed to help you get started. Our online courses cover a wide range of topics, from the fundamentals to advanced strategies, ensuring you have the knowledge and skills needed to thrive in this competitive industry. As a member, you'll gain access to our exclusive online community and monthly group coaching calls, providing you with valuable networking opportunities and personalized guidance from experienced professionals. Whether you're a beginner or looking to take your career to the next level, cre Central has the resources you need, visit www dot cre central.com. To learn more. Welcome back to the commercial real estate investor Podcast. Today we are back with another brokers roundtable diving into building a mountain of referrals as commercial real estate brokers, there is no better way to get one business in general, but to great leads great clients to work with, in my opinion, then farming for referrals and building that network up. But it takes a lot of work, you got to be very intentional about it and build a strong foundation. So Adam, middle of this whatever you first, I mean, how do you define your unique value proposition as a commercial real estate broker? And how does that help you attract referrals?

Speaker 1 1:26

So I think people can smell bullshit a mile away. And the thing that I decided to do a long, long time ago, is get really good at one thing, and let the generalist do other things. Right. Like I don't know, and you've heard me on this on this podcast 100 times like I don't know anything about industrial, I don't really know very much about office, I had to sit through a lot of office meetings, when we're programming the ground floor, but I just don't know anything about it. I chose to to really try to learn retail restaurants, especially urban retail, merchandising, mechanical, electrical, plumbing, labor costs, like I can put people to sleep, that aren't in my business, and that aren't trying to figure out hard problems in my business, I say all that to say, adding value. And really being able to understand what you're working on is, in my mind, the best way to attract referrals, because people can tell that you care about what you're doing, and that you've put in the time to really learn it. So I like so much my business, I love marketing, maybe this much less than Tyler, right. So I do love marketing, I love getting my name out there. But the real way I've grown my business is people are like call Adam, if you're looking for urban, retail and restaurants and you need somebody to help you figure out a hard problem. He's the guy to call, I always say, you know, you're not calling me, you know, just just to chitchat, you got a retail problem, or you got a restaurant problem, and you need somebody to solve it. And that's, that's kind of where I've always typically come in. So I would just I would just tell anybody that if they want to build a long standing business and commercial real estate, figure out one thing that you you can that'll get you up in the morning and get you excited. And really focus in on it and learn it. And then add a tremendous amount of value. Don't ask for anything from these people just add value, long game, add value long game, and then the referrals will just happen. It's really hard when you're just getting into the business because everybody's broke as shit. I didn't make anything at first, right? So it's very easy to kind of grab that deal and feel needy when you're talking to potential clients. You know, if you got to wait tables and bartender on the weekends to keep you going while you kind of build that base, do that add value, learn your shit and the referrals will happen.

Tyler Cauble 4:16

Yeah, as they say the riches are in the niches right? Find your niche and become the expert on that. You know, Adam, Adam chose retail I chose to be a generalist, but I still decided I have to niche down somehow. And I picked a neighborhood. So when people talk about East Nashville, they think about me and they call me and that I know it sounds so counterintuitive, to narrow your focus down like that, but it really does start to multiply what you're doing. Jesse What strategies do you use to establish your expertise and credibility in the market and how do those contribute to generating referrals?

Speaker 2 4:52

Yeah, so I 100% agree with what Adam just said right now like going deep instead of wide in this industry is is I think critical, the more that we have access to all these platforms, artificial intelligence, it's pretty easy to be a generalist to answer broad questions, but getting specific. For me, I broke it down just before we are here in three things for me market knowledge, strong relationships, and service. Now, those sounds very, like, very vague, but market knowledge. When I first got in the industry, there was a guy that's very successful in the industry. Now he was young guy, he knew every trade, it seemed like you knew every trade of every building in our downtown Toronto market. And you knew that, you know, if you had a question about a specific data point, you get asked him, and he would have that knowledge there. I think that's one way as a young person to differentiate yourself, the relationships will come as you continue in this business. But I think, you know, landlords and tenants, obviously the the low hanging fruit when it comes to leasing, and as well, as well, with sales as all enters connected, but also relationships that you make on the kind of just outside of the art world. So that goes for designers, architects, contractors, being able to connect people and like Adam said, not look for anything in return. Because people remember when you're helping them out with something, especially in our industry. And then the last one, I've said, Here is just your service. At the end of the day, I always tell our younger guys, people remember, remember you will have how you ended a job or a project, not how you started it. So a lot of especially in today's market, where deals are getting harder and harder, and they're taking longer and longer, making sure that you're taking it all the way to the end. So not just doing kind of a half assed job, but basically getting it from nuts to soup when you're dealing with a client.

Tyler Cauble 6:43

Yeah, people want to work with people that they want to work with. Right? I know, that's such a basic principle. Like if you treat people, right, they will want to work with you again, right, and they're going to share your name with their friends. And it just it makes it makes life so much easier. Chad, I mean, share with us an example of how working with a client and maybe going above and beyond providing that next level service kind of led to a significant referral opportunity for you.

Speaker 3 7:12

Yeah, I've got a wild story actually about a referral. One guy that became a referral partner for me. And it's led to a crazy amount of business. So this was really into my career, there's another guy with the same age that was at a different brokerage. And he ended up taking a corporate job. So we went to work on the landlord side as a director of leasing and probably a junior leasing guy at the time. But I just reached out to him and said, Hey, congratulations on the role. If you have any, if you don't have anyone that you're passing your calls on to that still come in, I'd love to be that guy and service your clients, and I'll pay you a referral fee. And just so happened, he didn't really have anyone that he was happy referring to. So he referred me a couple clients right out of the gate. And this was 15 years ago, I still work with these clients, I was actually just at one of their buildings yesterday. So 15 years ago from this one guy. But the other interesting part is that I ended up doing work with them on the company that he ended up going to work for as the leasing guy. And I still have them as a client as well. So I've made a considerable amount of commission just on planting that seed with one guy. So it's, it can be one of those things where you have to have a little bit of a volume expectation, or you need to be talking to a lot of people and planting those seeds about how they can send you referrals and what a good referral looks like. But one referral like this one has returned so much off me just making a simple call to congratulate him and see if he had any referrals down the road, I'd be happy to take care of. So I did that that one sticks out to me still is just an absolute crazy story about how that one call led to so much business.

Tyler Cauble 8:57

And it's incredible. I mean, you can really build your entire business off of referrals exclusively. I mean, I know plenty of brokers that that is all they do. They don't do any marketing. They don't go around going to networking events, it is all exclusively through word of mouth and referrals. And it's pretty powerful when you have a client calling you that is already bought in and working with you. Right, it makes your job that much easier. It's all about leveraging those relationships and systems. I mean, Jesse, you know, walk us through identifying and prioritizing key referral sources and the tactics that you use to nurture those relationships.

Speaker 2 9:32

Yeah, so I think like I said, the relationships it's it's not something that's done overnight in our business, but being able to have relationships where you're going to be able to either provide them with opportunities in the future and make them money in their business, whatever that vertical is. I think that's kind of a key point. When somebody told me something when I was maybe a year or two in the industry that's always stuck with me and it's so simple like a lot of this stuff is is you have to ask Ask for referrals. And a lot of people don't. And when we finish a job, and we've done a good job, and we've been complimented on that job that we've done, those are the the cheerleaders that you want to actually be giving you future business. So really could be anybody in terms of clients, local businesses, you've worked with other industry professionals once won, you know that you've done a good job. And the best way to know that is once somebody has complimented you on the job you've done, whether that's a client, or you know, a landlord you're working with, take that time now to say, Listen, I would really love it, it's possible to you know, anybody that's, you know, if it's in leasing, if you know anybody that's leasing, or has a problem to solve subleasing, that's when you want to actually get those referrals, because that's when the person is most likely to be to be willing to help you out there. And then, if they, like I said, just complimented me on the work you've done. They're in a position to not feel like you're just, you know, you're just asking something up. So that's probably the big one for me.

Tyler Cauble 11:06

Yeah, simply asking for it can be a total game changer. I'm actually working with a guy right now who's come in. He's implementing culture index into my business. And twice, I mean, we've had probably, you know, 10, or 15, phone calls over the last two weeks twice. He said, Hey, by the way, you know, I would love at some point for you to earn your referrals, like to earn that I want to earn it, let me earn it. But I want you to know, that's how exclusively how I work my business, just like, you know, Tony, referred you to me. That's how I did. And so I'm like, Well, yeah, now I'm thinking about that. Now, we're talking about it on a podcast, like he has said it twice to me. And I'm like, Yeah, I want to get this guy referrals because he is awesome. Right? And so people want to help other people, that they just enjoy being around. Adam, how do you approach the topic of referrals with clients? Right? Because it's, it's not? You know, it's not always the easiest thing to do? Do you have a script, you have language that you found to be most effective when it comes to that?

Speaker 1 12:01

You know, I usually like to frame it, I'm not good with scripts. As you guys can probably understand by the amount I accidentally, on this podcast I like to do from the hip a little bit. But I think it starts with and Tyler, you just touched on this, it starts with the relationship building, and the end, kind of the trust building. After that, this sounds crazy. But I often will ask people to refer me a competitor. And I know that sounds really odd. Let me explain to you what I mean. I'm working on a project right now. And the market, we're just in this weird little inflection period in the market where, you know, some retail sales have been down for the last few months, and people are just a little like, what's going on, rents are still high, etc. So I've I've been calling restaurant tours and retail people and be like, Hey, I know you're not expanding right now. But you know, we know each other so well, you know, I've done a lot of work for you. In the past, I've been there when you've called with a specific question, come walk this property with me. And I just want you to think about other people in your sphere that you know of, that could be a fit here, no pressure, man. Like, I'm not saying you need to come in and sign a new $4 million lease, but I respect your opinion enough to ask you to come in and help me out. Right. So it's a weird kind of referral. But at the same time, it's a show of respect, like, Hey, I'm not calling 100 people and asking this question I'm calling the people that I really, really respect and who I know would hang out with the other type of sophisticated users that could go into a class a building. So it comes back to that trust building, it comes back to having having earned the right to ask people a favor like that.

Tyler Cauble 13:56

So I think about that a lot more than I think about a specific script. Man, that is that is golden. I'm gonna have to call my brokers after this and tell them that they're going to start doing that on every every new listing they get. That's brilliant. I love it, man. Chad, what is your what is your system look like? Like? How do you track and measure the effectiveness of your referral generating efforts because it helps to have KPIs when it comes to all of your marketing and sales efforts.

Speaker 3 14:26

Yeah, I incorporate everything into my CRM. So anytime I get a lead, I make sure that I track who it's coming from. I don't have necessarily a formalized platform where I have requirements that I want this guy to be given me five referrals or this guy to be given me three referrals a year, I tried to just make it more organic. And I think that goes back to kind of what Adam and Jesse said as well that if you're a bonafide expert in the space, and you're providing good value and you've got good market presence, whether through social media or just your names on a lot of things. You're that Top of Mind awareness is really good to get referrals. If anything, I'm probably a lot more opportunistic about reaching out to people specifically, as opposed to trying to ask every client at the end of a lease or the end of a sale, do you have any one you could refer, that could be something that that I that I could add, maybe shouldn't be adding. But I've had success with the ladder of just trying to be more diligent, more professionalism, try to give the best service that you can, and then track it. And one thing that I'd also note that has worked very well for me, and this came from a residential friend of mine, and residential agents are experts at this. They they are so good at gathering referrals that we could all learn something from residential agents, and this is one in particular, he always said, You need to reward good behavior. So anytime he got a referral, he sent that person a gift, the person that I've referred it, so if it was a lawyer, or a bank, or neighbor, whoever it was, anytime we got a referral, he'd send the person that gave him a referral. I think he gave him $25 gift card to go to the movies. And he said that he did that, regardless of whether a sale closed or not. He just wanted to thank them and made sure that that referral meant a lot to them. So I really tried to do that, too. I try to send out something anytime I get a referral, just as a thank you gift and telling them that you're glad that you got it. reward good behavior. Good term from that residential guy. Yeah,

Tyler Cauble 16:27

I love that. And look, residential agents are such an untapped market for commercial real estate brokers. Too many commercial real estate brokers are honestly complete asshats to residential agents. And that is a blue ocean. I mean, let's be fair, we all high fed

Speaker 1 16:45

presidential real estate company and I can I'm guilty of that.

Tyler Cauble 16:50

No, I would say like I brag about how many deals I work on for a referral basis with residential agents. And I will still like I'm not the nicest sometimes because, you know, if they try to negotiate triple net expenses, like already know, like, this is a disaster. But if you can get in good with them, they can be amazing. I tripled my business the year that I started networking with residential agents and taking them seriously in educating them on why it makes sense for them to refer the business to me, everybody was super happy. Low is asking, should you always pay for referrals? And so how much? Oh, Adam, go ahead.

Speaker 1 17:32

Well, I was just going to kind of really double down on your point, one of my business partners is, is an owner of one of the Keller Williams franchises in Charlotte. And he's built an insanely successful commercial real estate practice being top of mind for the residential agents. So if you're willing to if you're willing to be really respectful, and maybe weed through some of the knock good referrals, you're 100%, right, Tyler, he's made a ton of money off of residential referrals.

Tyler Cauble 18:05

That's exactly it. It's such a good way to do business. I'm telling you. So close questions, should you always pay for referrals? And if so, how much I'll volley this out to everybody else too. But here's how we did it. You know, referral business to me, like, I think residential agents pay too much for referral sometimes. You know, they're like in the 20 to 25% range, we're on a different scale, I pay 10% referrals for leases. Because leases are so labor intensive, I cannot pay as much as I can't on a sale, and sales or 15%. Those are non negotiable. For me. That's what I'm willing to pay. Otherwise, like, Hey, I appreciate the thought you're welcome to go find another commercial real estate agent to work on this. It's just not worth our time. Otherwise, because it really eats into our profit margins. And some of these deals. I mean, you'd have commercial real estate is you'll spend years working on it. And then if you're paying somebody else 25% It's like, Man, I don't understand why why I did this. Anybody else have any thoughts on that?

Speaker 2 19:05

We have, I can say like, generally, we have a I think most large brokerages have like an inter office policy when it comes to referrals, if they come from within our organization, and we are basically doing all the work it's usually around the 15% if it comes up completely to a teed up, you all you really have to do is your job. And you're gonna get there we can get up to 25 30% but that's like that's within our company. Outside of that, it's, it's like everything we've ever talked about on this show. It depends. There I mean, you can cater it as as well as you want. A lot of times I'll do 20% For residential agents just because their expectations are are just higher because their splits or their splits. So but I agree with you leases, depending on the deal, if it's going to be a huge headache, start to get, you know, pushing that number down.

Unknown Speaker 19:59

Yeah

Speaker 3 20:01

Yeah, I'm probably too generous, I give 25% to every residential agent that sends me a referral. And I've cut some big checks on that, I just, I suppose take the attitude that I'd rather have 75% of something than 100% of something that I wouldn't have gotten otherwise. So I've cut some pretty big checks to residential agents, other people, if it's like a lawyer or a banker, in less, there's an expectation that they're getting a referral fee, which they're almost certainly are not going to ask for one, I'll give them a thank you gift at the end of closing, have some decent value. But I'd agree with Jesse as well as that inter office, it ranges depends on how much work it has to be has to be done. But yeah, I've never wavered on that I've, for better or for worse, I've cut some big fees to residential agents, but I get a ton of referrals from them as well. So they're, they're a big part of my business.

Tyler Cauble 20:57

Chad, you need to take the last five minutes of this podcast, clip it out and send it to every residential agent in your market. It gets so much business we'll get how much more I'm willing to pay you send me your business. Okay, great. Well, let's let's talk about overcoming some challenges and maximizing any opportunities that come your way. I mean, chat. objections, we get a lot of those What What challenges do you face when seeking referrals? How do you overcome them? Because, you know, not everybody is is accustomed to just opening up their phone book and say, Hey, here's a couple of guys you should call.

Speaker 3 21:32

Yeah, I don't necessarily think that it is something that you have to overcome. I think it's, you want to do business with people that want to refer you without having to persuade them or say something uplifting or inspiring to them that incentivizes them to do it, I think you eat they either want to do business with you, or they don't. So my style has always been a love to get your business, I'd love to have an opportunity to win your business. If I'm the right guy, great. If I'm not no problem. I've never been that sales guy that's thinks that you have to have a perfect line, or seek like a car salesman, right? Like if we've probably all heard the line, what do I need to do to get you to buy this car today? Like I've never said anything? To that effect? It's more just a simple message. Here's what I do. Here's who I am. Here's what I can do. I'd love to earn your business, whether that's a referral or directly to a client. And if it's not, then I'm just going to move on, I just don't have the appetite to be trying to hard sell or close someone on why they need to use me.

Tyler Cauble 22:37

Yeah, I'm the same way. Like you either know, by the end of the deal, whether somebody's gonna give you a referral or not. Right, you just kind of know, you don't even have to ask. I mean, Adam, you know, we've talked a lot about, you know, referral fees, and you know, sending gift cards, but what do you do to express gratitude and appreciation for referrals received? I mean, you're in a kind of unique spot, you got to take us out for a nice, like, sneak preview dinner at one of these, like five star restaurants or what's going on here?

Speaker 1 23:02

Yeah, I've been trying to blow the budget of the referral budget on wine before for sure. I think part of it and it comes back to what, you know, Jesse's mentioned earlier, Chad's mentioned earlier, it's comes back to a little bit of a respect thing. And I mean, I think the best way to show respect to a residential broker is not having them have to kind of chase you down for an agreement chase you down for the money once it closes. Yeah, I've definitely many times send a check to somebody. And they're like, what, you just sent me five grand, what is this? And I'm like, Hey, man, you referred me this guy forever ago. I know it took a while. But you know what, he finally transacted on something. And and there you go, maybe even if it wasn't documented properly. Disclaimer, always document everything properly. My controller might be watching and she'll, she's a yeller. You know, I think that just respect level of giving people giving people love, even if you don't have to, is really the best way to show appreciation.

Tyler Cauble 24:09

Jesse, when it comes to marketing, you've done some pretty interesting things and your time to really put yourself out there and get, I mean, really just creative with your marketing strategies or events. So I mean, talk to us about you know, something that's been really successful in generating some new business for you.

Speaker 2 24:26

Yeah, so podcasts like the ones we're doing here, connecting with with different people in different areas. I mean, I'll give you a live real example. I had Chad, on my podcast last I don't know what it was chat a couple of weeks ago. So we'll be putting that out tomorrow. And in Canada, we have a real estate. News exchange is basically a website that does articles and chat. You've got to call them there are a blog there and I said listen, like how'd you get on there and had a call with the with the editor there, and he's like, listen, we like your content. We'd love to put it up on the site and generating business through there. So we'll see how that goes in the next little while. But I think it's just thinking outside the box, in terms of different media areas, because you forget after 510 1520 years in this business, because it's, you know, you go through your life, day by day, you don't realize that after 1015 years, you're a subject matter expert, and people that have questions in our industry want to hear from you. The last thing I'll say is, when it comes to your past deals that you've done, you it's never too late. We did this a few years ago, where we looked at all the deals we've done over the last 10 years. And we sent all those people who we haven't been keeping up with an email that was basically how's everything going. And it was eventually asking for a referral, not in this first email. But it does two things. It reintroduces you to clients that maybe you haven't talked in a while. And hopefully it generates business by them potentially needing something now, or referring, referring you to somebody who does. So I think it's never too late to revisit older clients that you have. And you'll always have something to say to them about the market or their building or, you know, whatever you did for them on the last transaction.

Tyler Cauble 26:14

Oh, that's why it's so important to have a CRM and feed the hell out of it. And that is like number one, Adam.

Speaker 1 26:22

And I liked that it raised my hand there. Tyler's taller. Calling. With the three of you guys mind sharing what CRMs you've liked in the past. I know this is a little off topic. And I apologize. But that's fine. I'm I'm trying to find a newer one that has a really simple dashboard. So I can see what everybody on my team is working on at once. I love if somebody loves theirs. I'd love to hear which one you're using. And if you like it.

Tyler Cauble 26:55

I'm having tried.

Speaker 3 26:59

Okay, oh, yeah, I've tried almost all of them, including some of the expensive ones. And what our team has been using for the last five years now is Zoho, which is similar to Salesforce, it's a very simple platform. It's $500 a year per user. So it's not as expensive as some of the other ones out there. And we've heavily customized it to make it suitable for industrial real estate. Essentially, the one thing that it lacks is a good map function, which some of the more elaborate CRMs have. So it's not perfect, but we are all on it. We're all accustomed to it. We've tailored it specifically to our team. So there's no issues and has that dashboard. So I can see what everybody on the team is, is working on as well and see everything in the pipeline and what's closing. But it's yeah, it finding a CRM is actually challenging, because there's, they all do something a little bit different. And not everybody gravitates Twitter uses it. So I'd say overall, I've been happy with Soho, but it lacks a few things that specifically dedicated commercial CRM. So

Tyler Cauble 28:11

yeah, it's tough. I use HubSpot and absolutely love it. Yeah. Yeah. I mean, it's it's great. The problem is it's $4,000 a quarter. Right. So I mean, you compare that to what Chad's spending it's, it's night and day different. And I will get that on my M it maybe I should check out Zoho. But I mean, I'm like super happy with everything that we've got going on. It's incredibly easy for me to use, it integrates into Gmail, I've got the forms on every single page on my website. So it's just starts I mean, everybody gets tagged, makes it very easy, but it's expensive.

Speaker 2 28:48

Yeah, I we just switched. We use Dixie for a long time, which was a commercial real estate CRM, we switched to Pipedrive. And what my what I wanted. And it's similar to what Chad saying the map function is not as good. But what we wanted was, we wanted basically, to have it like a glorified Excel. And the big one thing we're seeing for us was being able to label color coat label, you know, do not contact a warm lead. And it's highly customizable. And we wanted something that communicates with a lot of different apps. So this one, we did export contacts, right from zoom info into Pipedrive, like a lot of CRMs takes all the data and puts it directly in there. So again, it's not we use I hope, hopefully nobody from my work is listening to those because we use HubSpot as a company but we didn't, you know, we like a lot of brokers, we didn't want to throw all of our contacts into a huge database. So we've, we've done you know, we've been really successful with that and it's really it's an 80 or 90 bucks a month. So I think from a cost perspective, it's great.

Speaker 1 29:49

crazy awesome sorry, off topic my bad guys.

Tyler Cauble 29:52

Hey, that's that's just as valuable. Before we go. I want to make sure that we get to this question. So Matthew is saying, going from a commercial real estate investor to to a broker, would you recommend starting with a team or going solo? Team? Right Adam says team Jesse says team team Chad. Chad says hey, we're I would say to where

Unknown Speaker 30:15

we were at a team jersey I am.

Speaker 2 30:19

And yeah, team and team can me team can mean to me two or more people, right? And we're talking about credibility. If you have a senior guy or gal, that's your credibility when you have zero, you know? Yeah.

Tyler Cauble 30:31

Yeah. It's gonna make your life so much easier. Go with Tim. Awesome. Alright guys, appreciate your time. Thank you for joining us. If you're listening on the podcast, don't forget to leave a five star review because we're awesome. Appreciate you guys. We'll see you the next one. Thanks, God. Are you looking to take the next step toward investing in commercial real estate but don't know where to go? Series central offers a comprehensive education and coaching platform designed to help you get started. Our online courses cover a wide range of topics from the fundamentals to advanced strategies, ensuring you have the knowledge and skills needed to thrive in this competitive industry. As a member, you'll gain access to our exclusive online community and monthly group coaching calls, providing you with valuable networking opportunities and personalized guidance from experienced professionals. Whether you're a beginner or looking to take your career to the next level, cre Central has the resources you need. Visit www.cre central.com To learn more