Navigating Today’s Commercial Market Trends | Brokers Round Table

In an ever-changing commercial real estate environment, brokers must remain agile and proactive to stay ahead of market shifts. This discussion will focus on how brokers across industrial, office, and retail sectors are navigating market volatility, embracing technological advancements, and meeting the growing demand for sustainability in real estate.

Key Takeaways:

• Navigating market volatility and unpredictability is crucial for commercial real estate brokers. Adapting to constant change and being responsive to market shifts is essential.

• The retail market has undergone a rapid transformation, shifting from the "retail apocalypse" narrative to being considered a safe and profitable asset class. Brokers need to stay on top of evolving consumer behavior and the impact of e-commerce.

• Technology is playing an increasingly important role in the commercial real estate industry, from automation and data analytics in industrial properties to virtual tours and customer behavior tracking in retail. However, brokers should balance the use of technology with traditional prospecting and marketing methods.

• Sustainability and green building initiatives, while desirable, often face challenges in terms of economic viability, as tenants and owners are reluctant to pay a premium for these features.

• For new brokers navigating a volatile market, the key is to focus on effective prospecting, data synthesis to become market experts, and aggressive marketing to stand out.

Check out CRE Central: www.crecentral.com

About Your Host:

Tyler Cauble, Founder & President of The Cauble Group, is a commercial real estate developer and investor based in East Nashville. He’s the best selling author of Open for Business: The Insider’s Guide to Leasing Commercial Real Estate and has focused his career on serving commercial real estate investors.

Episode Transcript:

Tyler Cauble 0:00

Are you looking to take the next step toward investing in commercial real estate? But don't know where to go? Siri central offers a comprehensive education and coaching platform designed to help you get started. Our online courses cover a wide range of topics, from the fundamentals to advanced strategies, ensuring you have the knowledge and skills needed to thrive in this competitive industry. As a member, you'll gain access to our exclusive online community and monthly group coaching calls, providing you with valuable networking opportunities and personalized guidance from experienced professionals, whether you're a beginner or looking to take your career to the next level. Cre Central has the resources you need. Visit www.crecentral.com to learn more. Welcome back to the commercial real estate investor Podcast. Today we're going live with another in brokers roundtable, helmstein investors. But you know what Chad and I are both investors, so it's basically a brokers investors roundtable. Adam is not here yet. Jesse is out sick, so Chad and I might just be having a little fireside chat. I'm excited to be diving into this one. We're talking about navigating commercial real estate trends today as a commercial real estate broker. And it's, it's been one of those time periods, and Chad, I'm sure you would agree, where you can't really predict a whole lot. It seems like the past couple of years, interesting curveballs keep getting thrown at us. And as a as a commercial real estate broker, it's really important that you just be resilient, right, and you understand how to continue to pivot. So I am. I'm gonna turn it over to Chad. Looks like Adam just joined us. Adam. Welcome, Chad. When it comes to navigating market volatility, you know, how do you adapt to fluctuations in demand or no demand, right? Like maybe even oversupply for industrial spaces? Because the market shifts a lot.

Speaker 1 2:01

Yeah, I think that that is the key. And you teed that up pretty nicely by just explaining it is very volatile. But I remember where I got into the business in 2005 and outside of the Great Recession, 2008 to 2010 most of it was pretty calm, like there wasn't a whole lot to be concerned about on a day to day to day, month to month basis. Now we're getting everything, all this geopolitical tension, interest rate, inflation, who knows what's going on at any given time, and we've had this for five years now. It's been five years of absolute chaos and volatility. And one thing that I've experienced, both as a broker, as an investor, trying to go through this is that it's futile to even make any predictions. I have no idea what's going to happen tomorrow, let alone what's going to happen a month from now. So I think having an attitude of just being resilient and knowing that there's going to be constant change and chaos for the foreseeable future, just need to be ready to adapt, you need to be responsive. If something changes materially well, then you just make the best decision you can with the information you have available. And that's changing all the time. So I think the key is people just need to stop thinking that they can predict the future. And just as like a real quick anecdote on something that drives me absolutely crazy, is when people try to predict what's going to happen in the stock market, or they try to predict what's going to happen with oil prices or the housing market, nobody has any idea, like zero idea, so it's just all noised, and it's just distortion. Ignore what everybody's saying about what they think is going to happen, because nobody knows what's going to happen. I used to think it was like Jerome Powell, maybe three guys in in countries that control OPEC, maybe those guys would have their fingers on the pulse and like those guys could pull a lever and make something happen. I don't even think they know at this point. Don't listen to what experts have to say, and definitely don't listen to what people are just rambling about on social media, focus on what's in front of you. Focus on what's on your plate, and that's all that you can really focus on. Yeah,

Tyler Cauble 4:08

I think that's a great point. I mean, even this podcast, take what we we say with a grain of salt, right? Because we're not in every single market. We're not in every single asset class. We haven't had every single experience possible in commercial real estate, we're sharing our experiences and our opinions based on our experiences, but that doesn't mean that we're right all the time. By the way. Question of the day, how has the market in your sector evolved in the past year? And what trends are you keeping an eye on for the future? We want to know. Jump in the live chat. Let what Chad Adam and I know, what's going on in your world, Adam, let's, let's dive into retail. Because, you know, 10 years ago, everybody thought retail was dead. Uh, sometimes, every now and then, I'll come across somebody that's not necessarily a commercial real estate investor. They're like, Oh, retail is still a thing. How's that? How's that going on? How have you adjusted your approach and your retail strategy? See, with regards to e commerce changing consumer behavior. I mean, it seems now consumer behavior, especially on the retail side, changes like every year.

Speaker 2 5:13

Yeah, and, and I'm going to be honest with you, Tyler wasn't 10 years ago that retail was dead. It was a lot less than that. I mean, retail Apocalypse was legitimately the the headline of every article during the middle of covid. I mean, that was just the way it was right. And that was not 10 years ago. I mean, this five years ago that we were only going to buy things on Amazon, every retail store was going to go out of business and and it's hilarious how fast that narrative has shifted. I talked to as people that watch this. Know, my main clients are all institutions. There are. I was with a massive institution like Top 10 owner in the country a couple weeks ago, and they said that they think that retail will be their safest and most profitable asset class this year and next year, and they are in every sector period. So the fact that retail has gone from absolute, you know, dumpster fire, to the pretty girl to dance in only a couple years is unbelievable. So I think that people drastically kind of underestimate the the world's need to just go and get something right. Neighborhood, unanchored strip retail is almost impossible to buy right now, if it's if it's on a good traffic, road, high, high car count, road, decent parking, decent visibility. It's gonna trade at an obscene cap rate. That probably doesn't make any sense, because somebody's gonna come in and offer what they a cap rate based on renewals, on on, on how fast they can get the run up. So it's been drastically different to to, and I don't want to ramble the next 15 minutes, because you guys know I can. But the other things e commerce and changing consumer behavior is it happens faster in retail than any other sector. I guess industrial change that kind of warp speed when retail kind of became a logistics business, but it changes very, very quick. Nobody knew what a DTC was six years ago. Right, direct to consumer business in the retail world, that wasn't even an acronym that I got into sound cool when I'd say and maybe get made fun of in office sectors when I say it, but the Warby Parkers of the world. There's a dozen like it that started online and now are really sexy jewel box type users and all the major markets. It's just changed in an incredible way. And one thing that you're going to continue to see is these Warby Parkers of the world. They were born online. All of their analytics are just light years ahead of the your traditional retailers, and now they they take all of your location data, your home mailing address, and they say, Hey, we have a ton of people in the 28211, zip code. How close can we get a store there? And it doesn't even really matter to them if that store is going to knock the cover off the ball, because then no their customers are already there, and they can, they can find out who went in there trying on a pair of glasses or a pair of shorts, whatever they're selling and then went home and bought it online. So retail is changing at light speed. I could do a whole podcast on on how all the the key metrics are changing based on people trying store, trying things online and going home, and how that's affecting percentage rent for institutional landlords, etc. But you asked me, like a giant hour long question that I that I'm just going to now shut up and handle all that in somebody else.

Tyler Cauble 9:01

I think it's fascinating, right? I even need one, yeah, I mean, maybe we should do an entire podcast on that, because I'd selfishly love to get your thoughts on it, because I think it's a I think it's a fascinating topic, and it's completely changed the way that that industry works. But you know, to your point, talking about the digital side of things, the amount of data that you can get from doing things digitally that you could never get as a pure brick and mortar like you used to do 30 years ago. I mean, even this, like this YouTube channel, I'm looking at my analytics right now. Over the last 28 days, I've had 97,100 unique viewers. I can see the other three channels that they watch the most. One of them I will definitely not be mentioning because I don't agree with that guy.

Speaker 2 9:50

I don't mean I couldn't anywhere the dollar. I had no idea what that nice sentence was gonna

Tyler Cauble 9:56

be. I could see that most of my audience is watching after 6pm Which makes sense, because everybody's working during the day, 81.3% from the United States. I mean, you know, it goes on and on. I mean, 88.4% male. Come on. What's up with that? That's ridiculous. Only imagine for the better

Speaker 2 10:15

looking hosts. Man, what isn't good looking hosts? It was not good. I like

Tyler Cauble 10:19

to think highly of myself. I don't think I'm doing us any favors. But, I mean, it's the amount of data, like especially if I was in retail. I mean, just that amount of data right there to be able to then go around and target my audience and provide them exactly what they want is invaluable. Also. This is a side note I keep getting distracted by. It is anybody else seeing a thumbs up popping up on Adam's face. Okay, what is that? Is it? I

Speaker 2 10:44

don't know. It might be me. I was on a massive call earlier today, and balloons kept going up behind my head. And people were like, Adam, what are you doing? Dude? I was like, I have no idea. What's up with the balloons. And it was like a page turn with like counsel, and it was so ridiculous, maybe happy to

Tyler Cauble 11:05

finally be at that point, yeah,

Speaker 1 11:08

yeah, at least we don't have cat filters on. Remember that one lawyer, yeah, or one lawyer, court, case.

Tyler Cauble 11:15

Oh so good. All right. Well, no, not a cannot. Absolutely now we've got up on a tangent on tech that's in really well. It's my next line of questioning. God, it's so funny. Chad, technology could be a game changer in the industrial real estate world. I think commercial real estate as a whole is like, super far behind, right? I mean, you know, Adam having balloons popping up behind his head is like the most technologically advanced thing that's happened in commercial real estate in the last 20 years. So there's a lot, there's a lot of room for growth here, and there's a lot of things that could come in as game changers. I mean, what are you seeing in the industrial real estate sector in terms of tech that could really start to revolutionize how we look at industrial real estate.

Speaker 1 12:05

Yeah, there's a couple threads I could pull on there, because at the property level, there's a surprising amount of technology that's come into it. And you're right, the industry, both from the asset side as well as from the brokerage side, has been relatively stagnant up until, I don't know, 2020 maybe when there's been a rapid adoption of change. So on the warehouse side, you're you're seeing a lot of automation. You're seeing a lot of robotics starting to come in, AI, forklifts, drones, you name it. It's they're finding a way just to make things more efficient, more profitable, or just easier to do. And that's what's really leading into that, into the industrial asset side, on the brokerage side, I kind of look at it. There's a few different things that people need to look at. What can you do with your prospecting, what can you do with your data, and what can you do with your marketing? And I think if you have all three of those things working in tandem, then that's when you can have a really successful career. So technology, and I think prop tech, as a as a sector, is, and I've heard other people describe this, so I'm not taking the credit for it, but it's, it's a solution looking for a problem. So there are a lot of times they're not even necessarily trying to solve an or scratch an itch that we have right now. They're just saying, if you ever did have an itch, or if you could imagine having this itch, we can fix it for you. So I think that people have to be really selective, because there's an overwhelming amount of of technology out there, the prop tech, or Cree tech, or whatever people want to refer to it as, when in reality, I think you should look at it, and this is how I look at it. Is how does it affect my prospecting, my ability to synthesize large amounts of data, or my marketing, and there's different things that can go in there, chat G chat G B T is the obvious one. I I've started to look at chat G B T a little differently. And I was, I was an early adopter of it. I was, I was into it pretty early. I now kind of look at it as as a DOM assistant. And maybe that's a kind of a weird way of looking at it, considering what it's capable of, but it still can do a lot of things that an actual person can do. But if you have it, if you give it a task like go through this data and create me a lease abstract or something to that effect, or run some numbers on here and give me the internal rate of return, it's really good at doing those types of tasks. But I think there's a temptation to have technology do do too much, and we try to look for this silver bullet that we can find one tool that's just going to make our job so much easier. And when you get down to the fact of you're looking through data, well, that still involves, for the most part, you having to go through and verify and check and make sure all that data is actually correct and it's been interpreted interpreted correctly. All you need to do is look at the legal field as an example where, where lawyers have tried this is they've inputted case studies or subject matter into chat GBT and asked. A case summary, and it came back citing cases that had never even existed before. So it has all these hallucinations in there that that's really problematic. I mean, because our job is to interpret data and give advice on it. So I still think a lot of that still has to be done manually. On the prospecting side, I still think that people really do need to focus on the basics of cold calling, door knocking, networking, face to face, hand to hand, contact, which is just much more efficient than sending out a AI generated email that is just overwhelming everybody's email box. I still think that those fundamentals are where you build your business, and then you look to tools like AI or some of the other things that are out there to help supplement it and perhaps make your how you streamline it, or the process that you have going going about it, I think that that's where AI, in technology in general, is the most efficient. But that builds on the foundation that needs to be there first. So that's where I kind of stand with it. I do use some technology day to day, but the foundation of my business, and what I'd encourage people to do is still focus on that old school way of making money. I'm

Tyler Cauble 16:13

going to totally break the fourth wall right now, and I'm going to bring up chat GBT, because I've been playing around with it quite a bit here recently. I think it's really fascinating. And sorry, I know it dropped Chad and Adam from from the beautiful little view window of the bottom right hand corner. But I created a broker roundtable, GBT, where all I have to do, let's just say, prospecting for new business. I just drop in the topic that I want to talk about it's already been trained on Adam, Chad and Jesse, what they do and so, and how I like to look at the questions and have them pulled together. So this is now how I come up with the questions for this podcast. It goes ahead and spits all of that out. So you can see here, I just typed in prospecting for new business. It came up with the topic strategies for prospecting new business and commercial real estate. Subtopic one identifying high potential markets and clients. Chad, what indicators do you look for when scouting for growth in industrial markets? Adam, as E commerce reshapes the retail man, we just can't get away from E commerce when it comes to retail. How do you identify retail tenants or buyers that are expanding rather than contracting? Like, those are all. Those are really good questions, but it's because I, I had to train it pretty significantly on, like, what kind of questions I do and don't want that. They need to be open ended, not yes or no, but once you do that, it's really interesting. It's a good, dumb assistant, like it could never come up with anything next level, but like, you know, little tasks like that, it's super helpful. I want to ask. I had a good question for Jesse, so I'm going to run through this real quick, because I think it's important to talk about. But I was going to ask him about the adoption of virtual tours in the office environment. Virtual tours are really interesting, because as a commercial real estate broker, you can go out and buy a 400 or $500 Matterport camera, connect it to your iPhone and create your own 3d virtual tours, and then it collects a lot of data from that. So I have seen people from Chicago touring my spaces here in Nashville, virtually through having these virtual tours, I think it's a big deal to have that whether you're in office, industrial, retail, hospitality, doesn't matter. It's a really interesting thing to consider adding to your business. But let's, let's move on to Adam with retail. I mean, what tech solutions are you seeing brokers implement on the retail side of things that are helping you get deals close faster, or is just making your life better.

Speaker 2 18:49

So I've thought about this, and I'm gonna, I'm gonna pivot your question just a touch, Chad, GP be damned. So I'm, I'm, I'm, like, Chad, like, I kind of keep it old school. I like HubSpot really, because of their dashboards. It helps me stay on top of my whole team. Thumbs up, thumbs up.

Unknown Speaker 19:13

That's not for our female audience, though, because that's very limited.

Speaker 2 19:16

Yeah, it's just all dues. The only creepy thumbs up. So I like hug, splash of that, but that's not anything game changing. I think the biggest tech innovation that's happened in retail specifically lately has been placer AI, and that is a total game changer, if for the retailers like I'll give you an example for a large project like a Brookdale village, which is a huge Lifestyle Center, it can not only tell us how many people are coming, how long they're staying, you know what parts of the it generates a heat map based on like, what parts of the. Uh, of the project people are lingering. It's telling it's feeding back data to all of these owners, based on what I mentioned earlier, about like, hey, this person was here, didn't buy anything at the worry, but went home and bought something. When that shirt went on sale, 20% and we were able to get their their mobile data. So placer AI is, is really the most impressive retail centric innovation that I've seen. And if you don't know it, you should look it up. If you're in the retail world, it's really, really exciting that would be, that would be the one that really has my attention.

Tyler Cauble 20:36

Yeah, Placer AI is one of those pieces of technology that you're like, oh, yeah, this is, this is a perfect compliment to what a retail broker does, because it's, it's, it's not just from the retail real estate side of things. It's, can these businesses start to understand what is actually driving sales, right? What is, is somebody coming into the store like, Okay, I mean, I like to go into the store and actually feel things right, like try the shoes on before I buy them, then I might go online and order five different pairs, because they don't have the color that I want in the store, right? And so for a retailer to have that data, it really takes it next level for them. Were you gonna say Adam 100%

Speaker 2 21:19

No, I was just gonna say you're, you're a tactile person, so am I. And, you know, there could be, like, a concept like Howler brothers, that's this big on the West Coast, not as big on the East Coast. You go into, you go into one store, you figure out that you know that you're a extra large, and then you're, you're buying direct to consumer. But you wouldn't have, you wouldn't have seen that unless you went in the store. I mean, there's just this on the channel, which, which, again, was a buzzword four or five years ago. It's, it's even outdated now. There needs to, there needs to be a totally new term that's just like the the retail sphere. It's just completely changed. Yeah,

Tyler Cauble 21:55

it's interesting. Like, a lot of these shops are becoming showrooms, right? They're not carrying a lot of intimidatory in them. And, yeah, it's really interesting to see Chad. I mean, within the last decade, give or take, commercial real estate, and I would say probably specifically, the Urban Land Institute has been heavy, heavy on sustainability and green buildings, which I wholeheartedly agree with. But it seemed like it gained a lot of steam very early on, and then everybody kind of started to see, like, Okay, this is actually expensive as hell to do. I'm not really seeing some of the returns that I kind of might have wished that I'd be seeing in order to do a green building. Now, that being said, most construction nowadays is inherently green compared to what it used to be. But it like, is there a growing demand for sustainable industrial properties? And if so, like, how do you meet that demand? What is fulfilling that demand?

Speaker 1 22:53

Yeah, first part of that is, I'd say, No, there's not a lot of demand for it, for the reason that you mentioned, it's very expensive, and that comes at a cost is that mean that the developer has to accept less if they're selling it, if they're a merchant developer, and they their end goal is to sell it, do they accept less if they spend more on these green initiatives, or if it's a tenant that's ultimately going to pay it, are they going to pay a premium to be in a building That is a very simple function, is to serve the business. And these green initiatives as Gray's there, and I'm with you. I'm for them as well. I think that there's, there's a lot to be said about doing some of these. But if the tenant isn't willing to pay for them, or the developer or the owner isn't willing to accept less as a result of it, then what really drives the demand? So overall, I hear very, very seldom of companies that say we need to, like even the LEAD program, very seldom I'd hear someone say we need to have a LEED Gold LEED or a LEED silver certified building for industrials. I don't even know if I've ever been requested that. So it's it really does come down to the pocketbook. And we're in that situation right now where companies are very sensitive to any increases, and they're trying to maximize the function of the building, as opposed to the form or any green initiatives with it. So I don't think that there's a lot of demand for right now. It's one of those things that would probably be great to have. If there was solar power on the building and all things being equal, it offset electricity costs. I think that'd be a great thing, but tenants and owners, for the most part, are just willing to pay extra for those amenities.

Tyler Cauble 24:37

Yeah, I I love the idea of it, right? And we saw this like, I mean, there was a massive uptick. I don't know if it was probably 567, years ago, people really going all in on platinum lead or gold lead. And I feel like I don't hear that as much anymore, you know? I mean, it's a big thing in the office space environment. I think that. I think tenants, like bigger companies, are typically willing to spend more money to rent a building that's LEED certified, just because they and their their employees kind of understand like, Oh, that makes that mean so the air is cleaner for the employees, and they're here eight hours a day or 10 hours a day, whatever that is, so they're probably willing to pay for it a little bit more. We lost Adam, unfortunately, so we're probably not going to be able to dive into the sustainability features in retail and how that affects leasing or purchasing decisions. But I mean, Chad, just parting advice for maybe the new, newer commercial real estate brokers out there. This is the first volatile market that they've experienced. How do you recommend they move forward? What should they keep in mind?

Speaker 1 25:47

Yeah, I'd go back to those three points about prospecting, synthesizing data and marketing. So on the prospecting side, double down on your prospecting efforts. Find a way to be in front of more people as you can, and that that includes the old school methods, but it also use social media to your advantage. That's one thing that you have over the generation for you, which are very reluctant to get on camera. They're very reluctant to make a video, at risk of embarrassing themselves or seeing something cringy. That's where the newer generation of people coming in this business have a huge leg up, provided you're somewhat comfortable going on camera or just showing your natural side, and going beyond just being very rigid in business, but actually showing your personality. Use social media to your advantage and try to find a way to actually add value, as opposed to just showing what you had for lunch or the trip that you just went on, where it's about you try to focus your social media efforts on how you could actually help other people. So if you walk through a building, don't take a selfie of yourself being like feeling cute. Might delete later that nobody cares about that unless you're a really hot girl, then you're probably not. Statistics would say you're not listening to this anyways. So we're fighting, yeah, with that. Statistically

Tyler Cauble 27:08

you're not watching this show right now.

Speaker 1 27:13

But that's nobody cares about that unless, again, you're a really hot chick. But instead, show the building and say this building has 28 foot clear ceiling heights, whereas the one I'm going to show you next has 40 foot clear ceiling heights. And I just want to show you the difference in the two. And that might mean that you can get an extra rack of storage in there. And here's what it could mean. Now, all of a sudden, you've provided something of value. And if people are watching that, and over time, you're just giving them little tidbits like this. That's your that's how you add fuel to your prospecting fire, the data. Just find a way to be an expert on your market. That's the biggest thing that I could recommend to anybody new starting out. Be an expert. Know all the sales that are happening, know what comps, know what spaces are coming available. Know who's in the market. Be a bonafide expert that nobody knows the market as well as you do, because people will beat down a trail to come to you if you have market data that other people don't. And then on the marketing side, again, be very aggressive on that. So I would differentiate prospecting and marketing, where prospecting you're going out for getting business. Marketing is how you're getting or what you're doing once you have that business. So you have a listing and you're trying to market it. I like the point you made about VR. We use Matterport on a ton of properties. It's a great way to show the property for people that can't see it physically. Add some aerial photography. Drone pilots are really cheap these days. You can get a professional to get drone footage of you really cheap. Get high quality photos, get floor plans populate your marketing with as much information as possible, so you're not leaving people guessing and try to get that out everywhere there's too much of a temptation, and a lot of the old school brokers still do this, as they try to treat things as a pocket listing and well, if I, if I do both sides of the transaction, I'll get To keep 100% of it. I think that's antiquated thinking. I think 50% of more is always going to be better. You can build a career on doing that. You'll you'll get more connections, you'll build a better reputation. You're in your industry. You'll get more deals done as a result. So that's what I would say. Double down on your prospecting. Commit to being an absolute expert in your market, show it on social media, document it. But in everything you do on social media, try to add value. It's both. It's both the audience thought about you, unless you're a hot chick. And then lastly, be very aggressive on your marketing. That's That's what I'd say.

Tyler Cauble 29:36

There you go. There you have it. Chad's advice for being great in commercial real estate, be a hot chick and take selfies. Here's, here's the thing, you know, like I got started on Instagram, right? I'm not a hot chick, but I was taking pictures of buildings and sharing my thoughts. And, you know, doing that. Hey, look at this clear height versus this clear height, you know, if you're. You're more photographically inclined, go on Instagram and just start sharing the behind the scenes of what you're doing every day. If you have random thoughts about commercial real estate throughout the day, go on Twitter and vomit them all over Twitter, right? People love this stuff. You will build an audience that way, and people will gravitate towards your specific line of thinking. That's definitely the way to look at it. Chad and Adam, I guess Adam posthumously. Thank you for joining us today for the brokers roundtable. Appreciate you guys. Thank you all for joining us. As Adam's face kept saying this entire conversation. Give us a thumbs up, and if you like it, leave us a comment. Let us know which which of the three of us should, should be taking hot selfies for Instagram. We'll catch you guys in the next one. Are you looking to take the next step toward investing in commercial real estate? But don't know where to go. Siri central offers a comprehensive education and coaching platform designed to help you get started. Our online courses cover a wide range of topics, from the fundamentals to advanced strategies, ensuring you have the knowledge and skills needed to thrive in this competitive industry. As a member, you'll gain access to our exclusive online community and monthly group coaching calls, providing you with valuable networking opportunities and personalized guidance from experienced professionals, whether you're a beginner or looking to take your career to the next level. Cre Central has the resources you need. Visit www.crecentral.com to learn more.