We all have social media. Most of us have a Facebook page, a Twitter, Instagram or even a LinkedIn account.
There’s a hidden potential in these platforms that most people in the Commerical Real Estate (CRE) world won’t ever use, nor think it necessary to grow a social media presence.
But I’m here today to tell you that couldn’t be further from the truth.
CRE Brokers - in one aspect of the complex job - search out potential tenants for a building. So the real question is, “Why not use social media?”
Some people say social media is a waste of time, but when you have a following of people who are interested in what you do on a day-to-day basis, it would be easy for them to contact you when looking to buy in CRE.
Just like that, you have a deal without having to put much thought into it.
Here’s some techniques anyone can use to begin leveraging their social media to build a clientele:
Having a Well-Organized Profile
Have two Instagram accounts. Have two Twitter accounts. Have a Facebook page. These are all amazing platforms to connect with friends and family. When you have potential clients looking at your page, they are less likely to care about seeing your dogs this weekend and more likely to be interested in your position in your work.
639 Likes, 37 Comments - Tyler Cauble, The Cauble Group (@commercial_in_nashville) on Instagram: "5 years ago this month, I started my journey in commercial real estate. It took me nearly 6 months..."
Having content about your family is great. That’s what social media is all about, but create a personal profile to post those things. Create a well-organized, aesthetically-pleasing profile for your business.
Leveraging Influencer Market
BisNow wrote a piece about how to get social media involved in your business. The Influencer market is an insanely helpful market to tap into when you need a little push. Influencers are typically on Instagram and have 10,000+ followers. They have a lot of eyes on their pages. If you can get an Influencer to talk about your brand, that’s a multitude of people that didn’t know about you previously. Get to know some of these people and ask for help in growing your page. They will have expert-level knowledge on how to help in step one of organizing your profile and they will know what people in your area enjoy seeing.
Use LinkedIn
This is pretty obvious. But if we’re all being honest, so many of us have a LinkedIn that we haven’t touched in months. Actively using this platform that is curated around businesses and business professionals can lead to a multitude of clients. All you have to do is actively use it.
Create Facebook Events
Creating Facebook events is a great way to connect with people. In CRE, we actively host events in our spaces to show off the building. Even if most of the people at these events aren’t looking to purchase this space, they may be willing to purchase a different space in the future.
If anything, these events are a great networking opportunity. Having everyone together is one of your greatest tools. You will have a room packed with people learning about what you do. They also have networks, and if they take the time to share what they learned about you through that event, your network will grow.
RESPOND
It really is that important. Responding to someone’s message or comment in a timely fashion lets that person know you have viewed and are actively working on whatever they asked, or simply lets them know you noticed their comment. Responding to a comment on Instagram actually helps the post get more viewers within the Instagram Algorithm.
Responding also portrays you as a friendly person, looking for more connection than just a follower count. This will help with your reputation as a CRE professional.
If the comment is a question, you can answer. It shows your knowledge in the field and will help when those people come to ask more questions. You can earn clients just by responding to a comment or a Direct Message.